redesigning the ‘brand’ self

I’ve been out in the ‘real world’ so to speak for nearly twenty years, and while I found that such a scary idea during my time at art college, having little idea of what I really wanted to do, now I realise it’s okay.  I look back and remember so many exciting things that I’ve been up to and so many great people I’ve worked with that I am grateful for living the portfolio career in art and design.

I made the choice to lead an academic career alongside my own practice and both really support each other. I am sharing and honest in my own learning experiences from industry working across art and design contexts. The students’ creative journeys also inspire the creative investigation in me. We talk of ‘branding’ and ‘professional identities’ in the Second year that I am currently leading in the Textile Design degree course at Birmingham City University, and consider how we and others see us and what we can control and what others interpret. I’m not a corporation or multinational company and yet the word ‘brand’ is commonly used for the self-employed too. Language used in promotional material as well as social media build a story, whether we like the tale or not. Does my design integrity come across? what about my inspiration? is the market level clear?…

I’ve been redesigning my website over the last few months. This is always an opportunity to ask myself more questions, and to reflect on where I’ve come from, where I’ve been and where I plan to go within the world of design, and specifically pattern. I’ve been excited by the process. I’ve chosen headings / page titles that more accurately reflect my current practice and edited substantial information relating to projects of years gone by. I’ve made it more image-based and updated text, again to reflect the shift in my design practice interests. With social media being a really key part of building a ‘brand’ these days this process has been happening as I go, but I’ve finally embraced instagram, having enjoyed Twitter over the last three years.

So, for all the bookbinding workshops I’ve led, the public consultation exercises I’ve participated in, the colours and materials I’ve sourced, the flowers I’ve drawn and the prints that I’ve pulled, this is where I’m at now…

katefarley.co.uk

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floral inspiration for textile patterns

One of the reasons I love to teach students drawing for textile design is the journey of enlightenment when introducing someone to the world of not only looking, but also of seeing. There are many ways to see when drawing and I’m really interested in the journey from reality to abstraction, whether its a state of mind, a way of transforming or whether it’s a methodical process applied to something in order to arrive at a motif for pattern.

My drawing process has evolved over years of practice but the way that I see is not so different to two decades ago. I remember reading the book ‘Drawing with the Right Side of your Brain’ by Betty Edwards and realising that I already did that and it all made sense. I enjoy playing with perspective, elevation, mapping of whatever it is I’m drawing, whether it’s a landscape or twig. Turning the three-dimensional thing in front of my eyes in to a two-dimensional drawing is always exciting, and challenging, but that’s half the fun. I think the process of printmaking that I further translate my drawings to really suit the clarity of motif dissection, separating colours or specific details on separate blocks or screens for printing for either a limited edition print or commercial textile design.

Each year the pear blossom at the allotment arrives and each year I’m reminded of how perfect they are in all ways. The beautiful petals and the bits I don’t know the names of, all there, waiting to be celebrated in drawing. No doubt Charles Rennie Mackintosh would have made an exquisite watercolour and graphite study. The flowers also remind me of drawings and prints I have made in the past, and not only of blossom, but of flowers that I make diagrammatic in a way to understand and explain the ingredients of the flower. When I discovered the work of Gwen White, and particularly the book ‘A World of Pattern’ I was excited to see someone else communicating what I see and how I translate form to pattern. This method doesn’t suite everybody and it would be a dull world if we all made drawings that looked the same, but every now and then it’s nice to know that my creative brain works like someone else’s brain and that my eyes see what others have seen before me.

KFarley_drawing_blossom_blog

Pear blossom, photograph, Kate Farley

‘Hanbury’ wallpaper, Kate Farley

Passiflora, lino print, Kate Farley

illustrations from Gwen White’s ‘A World of Pattern’ (RH column)

 

light and dark, total eclipse

With the eclipse taking place this week, and the process of archiving lots of my old work also underway I’ve been reminded of an artists book I made to celebrate the solar eclipse that took place in 1999 as well as the total lunar eclipse that took place not long after. ‘Totality’ was made as a photogram, a photographic process blocking out areas of the light from an enlarger, on to a piece of light-sensitive paper. I made drawings of the stages of the eclipses as diagrams on to acetate using a chino-graph pencil that sat on top of a Kentmere photographic paper because it was able to fold without tearing or splitting the coating. It’s a great paper.

The process of the making of the images was completely in line with the concept of the book, blocking out light and revealing light. Light was the subject and medium – I like that simplicity. I had to work in the bathroom of my flat in Camberwell in the middle of the night hoping that the neighbour wouldn’t turn a light on which would shine in to the room and ruin the exposure of each sheet of paper. To make an edition of these books it was a production line of carefully timed stages, as I had to fold the sheets of photographic paper when damp for the cleanest fold in to the concertina structure. This was a project of problem solving but I really enjoyed it. The lunar eclipse is on one side and the solar eclipse is on the other. The slipcase included a cut-out circle in order for the reader to create the image of an eclipse when taking the book from the case. The book is pocket sized, as if it is a useful guide.

I have uncovered the last remaining few so get in touch if you are interested in buying one, £20 each, let me know by email in the first instance: kate@katefarley.co.uk

Enjoy the eclipse on Friday – don’t stare at the sun! I’ll be using a pinhole in paper and hoping for a cloudless day…

KateFarley_TOTALITY

KateFarley_Totality1

The season of textile design portfolios

As a student traveling up and down the country for interviews for a place on a degree course back in the mid 1990s I had little idea of what I would do on the degree course, let alone beyond the eternity of three years studying. My A1 black portfolio demonstrated my love of drawing, printmaking, pattern and ‘potential’. Now, in my role of lecturer at Birmingham City University each year I participate in the rounds of interviews to select the new members of our textile community and each year as I help them open the black A1 folio it reminds me of the journey I started all those year ago. The industry has changed, the world has changed, technology is utterly different and yet those nerves belonging to those individuals are as real as ever, and I remember that feeling so clearly. The unknown, the untrodden path I stumbled along; the Norfolk girl living in Leeds to turn drawings in to designs.

I’ve questioned most decisions I’ve made along the way, worrying about whether I should study art or design, printmaking or illustration, book art or textiles and yet somehow I seem to have all of those elements in my everyday practice, and that suits me fine. I remember the challenging task of confirming a description of myself and practice for my graduation show and degree postcard. (I opted for Artist / Designer, in case you wonder.) I couldn’t get the wording right, and really thought it mattered.

KF_degree_blog(images from degree study)

Having spent last Saturday interviewing students, on introduction I described myself to the visitors as a Printed Textile Designer, which in so many ways completely fails to describe what I do, but somehow seemed right to say at the time. Now I ask myself why it doesn’t fit and maybe I conclude that the term feels too predictable, so tidy, so comprehensive, and yet the thing I am most proud of in my career to date is the breadth of art and design experience I have gained, the materials I’ve designed for, the clients I’ve had, and the lessons I’ve learned, despite as a student, no idea that all that was possible on graduation.

Many times through the day I spoke with interviewees about their art and design experiences and came to realise that their own understanding of art and design had more to do with the educational delivery they were currently receiving and far less about how they defined themselves. An interesting conundrum, and after all that, does it really matter? What made me most excited about being part of the interview process was that all the students were starting out on their own journeys, some of which I hope I shall be involved in, and with the potential of a great course to guide them through, inspiring staff and great facilities they really can do all they understand they want, and so much more than that. Daunting, and exhilarating, and I wish them all good luck!

I didn’t know it at the time but the work I was creating all those years ago as a student still holds such relevance to me now, and it doesn’t matter what label I give myself, it’s all about the creative process, and I don’t worry about boundaries there…

a new starting line

I’ve spent more than two years developing designs and products in the ‘Plot to Plate‘ collection and was incredibly proud to show the collection, with the new ‘Hanbury’ wallpaper at TentLondon in the London Design Festival in September to a great reception. Allotments and kitchen gardens inspired the limited edition prints which inspired the patterns, British manufacturers make the products and I’ve documented much of this process here in the blog.

During this time I’ve also been working on really exciting projects that are at stages too early to share here, and I’ve created commercial print designs for clients in both interior and fashion sectors. Each of these briefs have been creative, with a variety of factors to balance, and most importantly with a client at the end of it. I enjoy juggling a range of projects, each one fulfilling my design drive, alongside my role as lecturer.

Now is the time to take stock of my own research practice again and take issue with ideas that have been germinating in the hinterland of my mind in relation to principle concerns in my design practice, which sit in harmony with my artistic and creative journey. It’s amazing how many threads of research and practice, when brought together make perfect sense, and reveal their value to me. Some discussions I had with visitors at TentLondon were opportunities to hear myself testing these notions, and so it is, back in the studio, with ink on a brush, ink on a roller and ink in the printer, I have started a new chapter, a new sketchbook and a new head-space.

It’s exciting, very daunting, and what drives me… I look forward to sharing this journey in the coming months, for now there is a glimpse…

KateFarley_startingLine

Plot to Plate archaeology

When I was a small child there was a time when I wanted to be an archaeologist. Having been lucky enough to have visited several Greek archaeological sites and been inspired by the possible finds underground I was convinced I had the patience and where-with-all to try. That particular career plan didn’t last long but something of the magic of unearthing lost treasures, and working through the soil of past generations has most certainly been re-awakened through my adult years of gardening – and beach-combing come to think of it!

Over the last few years I’ve represented this process of working with the soil and bearing witness to nature’s materials in many drawings and prints, working to represent layers of gardening, as if strata of dinner preparations. I like the continuum of being a gardener, as the current occupier and protector of a long line of gardeners, each winning and losing the battles of nature and harvests for generations.

As I have dug the plot for nearly a decade I’ve discovered many broken bits of pottery, and some I’ve kept and others I’ve turned back to the earth to be found again at a different time. With no rationale to what I have kept but having created little gatherings; pieces turned out from my gardening trouser pockets, I have realised I’ve started another collection. (check out www.obsessionistas.co.uk for two more of my collections)

I like to see the different surfaces, the whites, the blues, and the hints of familiar patterns. Why do people plant their broken plates? It’s certainly a different narrative to my Plot to Plate collection…

KFarleyplotPotsdrawing100ahttp://www.katefarley.co.uk

 

Wallpaper in the creating…

The process of designing my first commercially available wallpaper has been a long & highly considered journey and one I thought would be interesting to share.

Research: I first made drawings in my sketchbook last summer when I visited the National Trust property Hanbury Hall & Gardens in Worcestershire. I really liked the formal parterre and saw a really close link between garden design and textile design – I wrote about this in a previous blog post: https://katefarley.wordpress.com/2014/05/11/pattern-design-outdoors-and-in/

Composition: Sketches became drawings that became more detailed designs, that were then tested in repeat by scanning them in to the computer and using Photoshop. Edge details, scale of motifs, pattern and textural rhythm all needed to be considered.

Cutting the block: I measured and cut the lino block before taking a really clean print in order to scan the print in to work digitally with the repeat tile.

Editing: Further refinements, several print outs and more alterations took place over several weeks as I got used to seeing and living with the design. Additional lino blocks were cut in order to add different motifs to the design. Additional variations across the larger repeat file create visual interests and a play on the traditional repeat expectations. Some tweaks were so minimal that people unfamiliar to the design wouldn’t be able to spot the changes without having them pointed out, but it’s so important that every dot, dash and space has been considered before the production process is underway, saving time and lots of money.

Production: The digital artwork was sent off to the manufacturers of the roller in order for the design to be printed, and a technical proof was sent back for my approval – exciting and scary times!

Colours: Much thought, research, trying and testing went in to the colour combinations and I painted lots of colour chips using gouache in order to communicate the choice to the printer.

Printing: After signing off the colour proof provided by the printer, the wallpaper went in to production, labels were designed and printed, rolls created.

Results: I’m delighted with the results, the efforts by all those involved with the production process, and look forward to launching this at TENT London very soon.

hanbury_BLOGtile1000rolls_100_DSC_0227

A new design: working it all out

I’ve created more designs than I can remember since I began ‘formal’ pattern making back in 1992. Some aren’t worth worrying about, some I’m still extremely proud of and some are still waiting for the right time to make their debut… (I can’t wait to show you some very special ones next year but I’m sworn to secrecy.)

Some designs work themselves out for themselves; I vividly remember shutting my eyes to get some sleep right in the middle of my final major project on my degree, when suddenly my mind spun in to action, and there in my mind was a design, colour separated and waiting to be drawn out for screen the very next day. Other designs I battle for days on, and eventually win through demonstrating more stubbornness than the design itself.  I don’t give up easily.

In all my designing, however hard or easy it was in the making, I aim for them to appear strikingly straightforward, as if they did just happen on their own. I was accused by a tutor for being lazy – he didn’t understand minimalism – when in actual fact, it’s far harder to let the negative space be as important as the motifs we can sometimes throw at a design like pennies to a pond. Space can be beautiful.

I’ve taken a slightly different direction to making the most recent patterns; some would argue they are more traditional, more formal, more fussy even. I’ve certainly battled with the minutiae. I thought it nice to share the journey a little, but do bear in mind, every dot, line AND space have been considered, reconfigured, tested, discussed and revised more times than I’m counting (and that’s before I even think about colour). I hope you like the results. The design will feature in my new work to launch at TentLondon in September, so watch this space.

KF_workings_1000web

The image shows: initial sketch / proportions of the motif, repeat / rhythm testing of the drawing before the lino block is cut, the lino block being printed, and the final digital artwork. The inspiration is a mix of kitchen gardens and formal gardens of the National Trust.

 

back to the drawing board

The job of a freelance designer involves so many different tasks that many people with a variety of skills could be employed to keep the components of that designer’s working life going. Juggling what is needed to be done with what would be preferable to do is a tough call on some days. What is it that really makes that difference, to move the company vision forward? I could spend many hours a day sat in front of a screen communicating with manufacturers and stockists, preparing marketing and sales literature, and keeping the ever-growing consideration of social media alive.

There are times when it is so valuable to stop all of that and get back to what makes us creatives tick. There are personal risks involved with making; what if it’s rubbish? The fabulous ideas that roll round the head in the early hours, once realised, are open to harsh criticism in the light of the day – the danger of expressing ideas and developing new work. But for all of that it is so important to keep going back to the beginning, to test new ideas, stare at the blank white sheet of paper, take a deep breath and play – for my creative self!

KFarley_drawingboard

Pattern design, outdoors and in…

If you are a regular reader of this blog you will already know that for the last few years my personal design practice has been inspired by garden design, and most specifically allotments and kitchen gardens in my ‘Plot to Plate‘ collection, launched in 2012. I have spent many hours walking, almost patrolling, up and down rows of National Trust cabbages and onions, armed with my sketchbook, annotating the patterns, translating them to motifs, documenting the small irregularities, the planting plans, the labeling – fruit and vegetables up and down the country, as well as our allotment, plot 8 in Birmingham. Upton, Packwood, Baddesley Clinton, Blickling, Felbrigg, to name a few National Trust gardens I have surveyed and taken inspiration from. Hanbury is my current favourite garden and I have been working on a number of patterns inspired by this property that will one day be complete, to launch at Tent London this September.

It is with this in mind that I write my thoughts. There are so many similarities between garden design and textile design they seem perfect companions in my practice. Long before Mr W. Morris picked up a pencil the natural world of flora has been a dominant subject of inspiration for pattern in the home. Rather than the bouquets and sprigs, posies and trellis it is the formal gardens, the parterres and kitchen gardens that hold the structure and compositional language that we textile designers and design educators regularly refer to…

Stripes, spot repeats, all-overs and multi-directionals, geometric grids and diamonds, checks and plaids are all to see. And so it is, that it makes sense that I really have brought two things that I do enjoy together in my creative practice. It’s too early to share artwork for my new ‘Hanbury’ designs but I will share some garden pattern from Hanbury, and my ‘new’ fabrics by the metre, available very soon, in anticipation…

garden_textiles_hanbury_web  fabricrolls1_web