As a result of my current pattern research practice, I’ve been keen to get out and discuss print production methods with designers and manufacturers, particularly as I was restricted in doing so while writing my book during the pandemic. A couple of weeks ago I had the opportunity to visit designer Marthe Armitage in her showroom in west London, showing her my sketchbook / design work and discussing each of our design and production processes.
I’m not sure when I first became aware of Marthe’s patterns on wallpaper and cloth, but I’ve used her designs in my university lectures for the last few years to illustrate economic principles of building pattern, using a single block (one colour) to provide flowing and complex patterns, featuring varieties of visual texture within motifs. I bought the book on her life / design career, The Making of Marthe Armitage (published in 2019 by Graphical House) and was impressed by the beautiful drawings that accompany and support the design work I was familiar with. It is a thoughtfully produced book, with some copies available with a hand printed wallpaper wrap cover.
I’ve written before here about the time my ‘phone rang and Marthe was at the other end, ready to discuss her inclusion in my book and we went on to put the process of pattern design to rights. Meeting her more recently and showing her my sketchbook was a wonderful experience. There was straight talking about the current state of patterns available on the market and we agreed with each other about drawing on paper to map out the design on a grid to establish the composition for repeat. She was intrigued by my investigation in to block repeat and rotation of the tile and suggested some of my ideas more fruitful than others – I agree! We were joined by Marthe’s daughter Jo who leads the hand printing and is key to the future direction of the business, as well as Harriet, the Creative Project Manager and Christine, the hand printer who supports Jo in production. I was interested to learn of some new plans in development and gain an understanding of their experiences of print production in the UK.
The showroom in Brentford is a beautifully designed space which includes the printing press for hand printing their wallpapers and plenty of samples to admire, and is open to the public regularly. Tins of ink are displayed alongside samples of designs in progress and colour testing. It was also interesting to see the lino blocks featuring the designs cut by Marthe backed on metal plates ready for the press. Check out the instagram account for up to date news.
As our meeting came to an end, I grabbed the opportunity to ask Marthe for a photograph of her alongside the beautiful designs and to sign the copy of my REPEAT book in which I’m collecting signatures from the contributors. I am very grateful to Marthe and the team for making time to meet with me, thank you!
I’ve been busy with lots of teaching activities recently including schools outreach workshops, and a teacher training session alongside my main teaching on the BA Textile Design course at Norwich University of the Arts. Last term was full of varied teaching projects and a highlight for me was to work again with two of my graduates from the last institution I worked at, Birmingham City University, in their design roles at Sainsbury’s / Habitat, leading an industry brief for my current BA3 group. One of my absolute passions is to bring industry together with education, for everyone to learn from each other.
Tasha and Charlotte graduated in 2018 and within a few months secured roles that have led them to where they are now. Having kept in touch with them both over the last few years I applied for the opportunity to participate in this industry project with the brand. Good conversations were had to shape the brief, and ensure it worked for both parties. Habitat were incredibly generous with the project offer, with three visits to Norwich: the briefing, a mid-project review and a judging / awards event. The students worked hard, asked great questions and proved their ability to respond to the briefs, demonstrating keen awareness of sustainable and innovative material solutions and textiles pattern outcomes for kids’ interiors. The students were able to pitch their projects during the seven weeks and gain feedback to consider as they developed ideas and sampling. There was certainly a sense of competition, and everyone wanted to do well in front of the judges. They made us all very proud.
It was brilliant to see Tasha and Charlotte in their professional roles supporting the students in a kind and compassionate manner, sharing industry insights and recalling their own worries and excitement of the final year, graduation and beyond. The benefit for the students was a consideration of professional opportunity and ambition, passion and skill, and most importantly – industry feedback. They were listened to those who were working in roles they may aspire to have, and to have their work reviewed made this feel more possible.
For the academic staff and Habitat designers it was humbling to see the commitment the students made, and how valuable the journey of personal growth is at any stage of a career. I’m sure Tasha and Charlotte had no idea they would, five years on, be leading a design project with degree students, and I am delighted to be able to participate in this experience with them, reminding them of how unsure they had been back during their final year of degree study, but how far they’ve come since then. I was reminded how valuable these opportunities are. They take a lot of organising and planning, but the pay off will be long-lasting. A huge thank you to Tasha and Charlotte!
There is a university blog post here for more information, pictures and feedback.
Each time I visit London I enjoy spotting the iconic patterns and designs on the underground as I rush through the tunnels and rattle along on the trains. This weekend I had my first trip on the Elizabeth Line and enjoyed seeing the Wallace Sewell moquette upholstery. I always enjoy seeing the tile designs across the network too, especially the designs at Tottenham Court Road by Eduardo Paolozzi.
Having lived in London between 1997 and 2005 I became very familiar with the network but over the last decade there has been so much change I was at times completely thrown by he updates.
It’s been a while since I last wrote here – the summer term at university has been very busy, … I’ve hosted an Industry Awards Day, assessed a lot of work, put up a degree show and taken students to the graduate showcase of New Designers in London, to name a few activities, so not much headspace I’m afraid.
In the middle of all that I agreed to chair a panel at New Designers titled Contemporary Printed Textiles and Surface Design Practice. I had the amazing designers Emma J Shipley, Sarah Campbell and Deborah Bowness as panellists, sharing their expertise – all three designers are interviewees in my REPEAT book. I had some questions up my sleeves to shape the discussions, and despite not having done this sort of thing before I thoroughly enjoyed leading it. To a pretty much packed venue we discussed our individual design processes, clients and customers, how we work through licensing deals, and the decisions behind establishing brand identities. Sarah, Emma and Deborah have decades of experience between them so it was so valuable to share their generous and hard-earned experiences with the attentive audience. We could have carried on for much longer! There was also the highlight of meeting my publisher from Bloomsbury, Georgia, who I’d not met in real life before then, but came along to support me.
I also had another idea in my mind, to ask Sarah, Emma and Deborah to sign my REPEAT book to make it a special keepsake. As New Designers is a textile design industry event I also managed to cross paths with several other contributors and asked them to sign it too, including Mark and Keith of Mini Moderns, Clarissa Hulse, Daniel Heath, Jules of @thepatternsocial fame, as well as past students Tasha, now designer at Habitat and Molly, currently floral print designer at Bay and Brown. It has become a mission to find opportunities to cross paths with the many others included, but this could be a very long task!
The day ended in celebration for my colleague Jill, who retired this month after 38+ years at Norwich University of the Arts. Jill taught me when I was 18 years old, and we’ve worked together over the last five years in Norwich. She came along with Grainne, also one of my tutors, to support our graduates on the stand at the show, so I grabbed a picture with them both and the book. They earned a mention in the acknowledgments as they were hugely supportive of me as a student, introducing me to their love of drawing, colour and pattern that has stood me in the many years since.
It was a really successful few days in London with our graduates doing themselves and us proud, as they jumped with both feet in to this great industry experience, just weeks before I proudly read their names out as they crossed the graduation stage at Norwich City football ground. Now it’s time for some holiday!
Here we are, the book project is complete with publication in the UK and US today. It’s been a journey!
With the first thoughts of writing a book about pattern back in late 2015, the development of some draft scopes, the contract signed with Bloomsbury in early 2019, a first draft of Chapter 1 delivered in late 2019, a global pandemic from 2020, unscheduled health issues requiring hospitalisation & surgery in 20/21, final manuscript submitted in June 2021, and proofreading / layout until June 2022 I have had to be very focused and patient – and all this while leading two degree courses until this Autumn (I now only lead one!).
Writing a design book had never previously been a consideration of mine, but since I’d been reviewing books a few years ago it got me thinking that this was the perfect place to bring together my design practice experience with my academic role. The idea grew on me. I’ve spent years teaching pattern design and as a result tried and tested hundreds of ways to deliver inspiring and informative design workshops. I spend lots of time analysing pattern to support my lectures, and in my spare time … and so in hindsight maybe it was a natural next step.
The introduction includes me taking the reader through my journey of designing Hanbury, my wallpaper, as well as my relationship with pattern. The three chapters are very different in nature which helped to focus the research and writing at each stage, and provides the reader with a broad look at the subject of pattern design in relation to history – Chapter 1, how to create pattern – Chapter 2, and how others do, through nine feature interviews in Chapter 3. I have to comment on the cover … I love the cover, so a huge shout out to Paul and Ali of Timorous Beasties and to my publisher Georgia at Bloomsbury who allowed me to have it just as I wanted. In fact I owe so much of this project to Georgia’s belief in me to get this done, and her unwavering support throughout. Who’d be a publisher?
Many years ago a previous boss asked me to take on delivering the design history lectures to first year undergraduates and with panic and fear I embarked on what I can now describe as one of the most overwhelmingly frightening but important career defining undertakings. I was given an opportunity to challenge myself while presenting to a lecture theatre of students on a Friday morning in Birmingham, and the result was empowerment. Without high school History qualifications behind me but a passion and base knowledge of design history I decided to engage students in how history is relevant to us now, what we can learn from, challenge and move on from. I needed it to be immediately relevant to their design projects to help them understand history is important to designers today. It took some years before I felt on top of it, but many years on I comprehend the legacy of those hours of learning in order to teach, and how that substantial investment of time led to the knowledge and experience to write Chapter 1 of this book. I could have written many thousands of words more to cover the history of pattern across the globe, but word limits provided boundaries, and without a deadline I may still be writing!
I enjoy learning. I am hugely grateful to all the students I have had the pleasure to work with over the years, for sharing their creative journeys as we discuss drawing, rhythms, compositions and colour proportions to make the most interesting repeating outcomes. I’ve learned so much along the way, and that’s what keeps me interested and passionate about the discipline of pattern design. Every studio session is an exchanging of ideas, with no single correct answer, but plenty of opportunities – a privilege to be a part of, and the inspiration behind Chapter 2. It explores the practice of repeat pattern making, presenting considerations to build stronger outcomes without stipulating one right answer. I encourage designers to embrace the process of testing variations in pattern construction so the final result has learned from all that has gone before. The designers I include to illustrate the text offer so many styles and approaches and have been so generous in sharing their working practice with me and future readers.
Just as I did with my degree dissertation back in 1996/97 there were times that required drastic measures to get things right in the writing of the book – many sheets of paper were laid out across the floor and I took scissors to the pages, literally cutting and pasting paragraphs in the process of reordering the narrative. Other times I had to diligently input data on a spreadsheet, chase consent forms or simply focus on writing.
Obtaining image permissions was probably the most arduous and stressful process of the project. Keeping to budget while securing the images from archives, individuals, estates and designers I really wished for was difficult, and sometimes I had to admit defeat and find alternatives. My editor and publisher (Faith & Georgia) were both brilliant at talking this over and I’ve been so pleased to include some absolute favourites such as Lucienne Day’s Spectators and Calyx and Josef Frank’s Mirakel – I danced when these came through! It’s also been a pleasure to include a number of works by students I have taught, some in the last five years, but also Emma J Shipley back in 2005/6 – I still remember her tour bus interior for Madonna in BA1 (one of the interviewees in Chapter 3). How time flies!
I’m grateful to all the designers / archivists who have contributed images and details of the patterns throughout the book. Quick check-ins to confirm the number of screens used, or what digital software the designer prefers was all part and parcel of getting details as correct as possible. One memorable highlight on a day of writing was a phone call from the brilliant pattern designer Marthe Armitage to talk through her contributing images for the book. I was so surprised I was rather lost for words initially, but soon we were chatting all things pattern, and I’m delighted to feature her printed wallpaper patterns in the book, as they regularly feature in my teaching presentations. A shout out goes to Sophie at Warner Textile Archive who went above and beyond tolerating last minute requests for photography to get just what I wanted! Much of my clear headed thinking happened late at night as I juggled leading two courses in the day job, and I’m grateful for all who made sense of my communications at this time.
Who knew it took so long and so many people to get a book to be a physical artefact? The proof reader was brilliant as we fired queries and answers to and fro for a frantic few weeks, and then she was gone. Then the layout was taking shape – and I think I must have been a nightmare – sorry Deborah! – I wanted every page to look its best and sent diagrams and descriptions to make that happen. Finally, following last minute queries while I was at New Designers showcase in London with my graduates in late June I had to step away and the book went off for print production.
I’ve been asked several times if there will be a second book, even before I held this one in my hands…! I’m not sure, maybe one day, but today I’m celebrating this one.
I’m grateful to all who have helped make this happen, from my tutors back at art school, to friends and colleagues who have tolerated and supported me in this project. Thanks to the brilliant team and associated individuals from team Bloomsbury and to everyone who buys a copy to share the joy of printed pattern – thank you!
I’d like to dedicate the book to my parents in deepest gratitude for providing an upbringing where experiencing art, design & culture was a given. Thanks to my mum who has survived the ups and downs of raising a creative child, I know it wasn’t always easy. My sorrow remains that I never had the chance to have an adult to adult conversation with my dad about the things we would have no doubt had as common passions, but who inadvertently taught us Farley girls that if you put your mind to something there is no reason why it won’t work out. A lasting legacy & mindset.
On the 12th January 2023 my book for Bloomsbury on the subject of repeat printed pattern for interiors will be published, … finally there’s not long to wait having worked on it for years!
If you want to order a copy at a pre-publication discount you can do that here.
Thirty years ago I began my art school experience studying a diploma in Surface Pattern, a little unsure of what was meant by the course title, but keen to find out more as it involved drawing, printmaking, pattern and textiles. I thrived at art school, building practical skills and theoretical knowledge, growing in confidence in my ability, encouraged to experiment and play with ideas and processes. When I think back to what I understood of careers in textile design at this time, I have little memory of career planning, or job role research. This was the era of the Yellow Pages; I couldn’t Google it! I made decisions about my degree course based on the fact my tutors suggested I was more of a printer than a knitter or weaver.
The art school student and the first screen printed pattern
During my degree I undertook a floral print project in the first year and hated it so much I nearly threw it in for fine art printmaking, but then I gave myself a talking to, and realised I wanted to frame my practice in design, to apply my thinking to scenarios, and to problem solve. This has stood me in good stead, both as a designer and academic. I believe the context in which we work is as important as the role we undertake.
I think back to those days and see a very different textile industry to the one we are experiencing now. I graduated at the dawn of digital design, without the range of composite surface materials for interior applications, or bespoke digital production that enabled me to collaborate with Formica when launching my collections in the mid 20-teens. As a freelance designer in the late 1990s I was posting hand painted textile designs in large cardboard tubes across the country to my agent and sending my portfolio out as slides (transparencies) for exhibition applications, hoping they would be returned to save me money and hassle – they rarely were! Thank goodness for the digital cloud of today, allowing files to be accessed around the globe in an instant. Laser cutting and 3D printing have become the norm (even in schools) since then, and expertise in digital software is a basic requirement in graduate jobs. It is easy to take these developments for granted – but our line of work is transformed.
Over the years since that time, I’ve built a career embracing many different opportunities as a designer, artist and designer maker: launching my own brand collections, undertaking illustration or pattern commissions, exhibiting, designing public art (including three large gravel roofscapes and three public toilets!) as well as leading residencies in healthcare settings. I have enjoyed the variety of projects I have completed, building my understanding of several sectors of the industry. Ensuring I remain up to date with industry developments has been key to the relevance I maintain in my academic position.
Birmingham Airport commission, fabricated by The Window Film Company
In the last twenty years we have seen the development of ‘smart’ textiles for medical applications, interactive electronic textiles for military and domestic use, bio-materials and colour developed from bacteria and new design opportunities in the digital realm within the simulated environment – the metaverse, an emerging international arena. At the same time, during a global pandemic we see a resurgence in low-tech craft with textile processes such as crochet and knit identified as beneficial activities for our wellbeing, and a fightback against the consumer culture.
The breadth of opportunity available across the discipline of textile design today is exciting, and fast evolving. Revisiting craft practices for contemporary markets is not new. The Arts and Crafts movement spearheaded by William Morris, advocating for handicrafts and naturally dyed yarn and cloth, was an attempt to battle against technological innovation and the resulting cheap and poor-quality products flooding the market. The current growth of interest in craft practices again connects us to the heritage of making and the close relationship with material and process that nurtures us. Sustainable solutions compete with mass produced problems. Customers are easily overwhelmed by choice and price-points, single use versus something for life – future heirlooms, or landfill. Digital design provides solutions by reducing fabric waste in the fashion industry using 3D digital rendering to identify and fix issues, where previously each garment in each size or colourway would be produced and discarded as products were developed. Craft and technology are not mutually exclusive.
The creative industries we have today were unimaginable to me as a student, and now, I think about the relationship today’s students have with the industry and how far into the future they can imagine. As head of the discipline at my institution I am required to consider the future of textile design, to design an educational experience to not only equip the students and graduates for roles that we know about, but also provide them with the curiosity and creativity to shape the roles we can’t quite define. Ambitious ideas need to be partnered with strong realisation skills, traditional craft and making skills paired with digital competence. Let’s see where the next thirty years takes us!
Construct collection by Kate Farley, in collaboration with Formica
I’ve already shared the news via my other social media channels, but I’m delighted to announce here too I have been confirmed Associate Professor in Design at Norwich University of the Arts. This makes me extremely proud and at the same time reflective about the career I’ve had so far.
At eighteen years old I had very little idea what I wanted to do as a job or career, and considered widely contrasting options of occupational therapy, sports psychology, the army, teaching … something creative …. having grown out of the idea of being a bagpipe player, aged 4, and archeologist, aged 8. There are skills involved in roles across some of these that are required in my current post in academia but equally some a disastrous fit, at least to the me I am now.
Going through art school and university, even the post grad. masters course, I was petrified of the ‘real world’ of work, despite having Saturday and holiday jobs from a young age. I can clearly remember the months I earned nothing as a freelance designer, the humiliation of the job centre line and housing benefit application process, the years of no holidays unless they were working holidays to get free board, and watching peers become adults in an adult world, as I tried to work out what I wanted to do while keeping expenses low and resourcefulness high. The turning point was my first role as Print and Photomedia technician at Central Saint Martins, London, where I met people like me, dividing their weeks with practice and educational roles – this could be my real world too!
Today I can look back over a twenty-plus year academic career and so much makes sense; the joy of hindsight. Since school I have taught at play schemes, Sure Start projects, NHS trust projects, community projects, adult education workshops, school outreach, FE & HE courses. Every project taught me something that informs the educator I am today, and clarified my preferred environment for teaching and learning. For over twenty five years I’ve led a creative practice that has evolved substantially from the one I led in my studio / bedroom in south London, making books at a tiny desk, using the bathroom as a darkroom in the middle of the night, and the print room at CSM when the students had left. Artwork on the London underground network, designs on a huge hospital roof, in an airport, selling products to Japan and America … Projects happen but it’s easy to forget they were all unimaginable to the eighteen year old self. At art school I learned the value of drawing, of playing with the design process, of dedication to make something the best it could be and commitment to colour mixing. Those tutors shaped my rigorous approach to my practice today. Incidentally, my minimalist aesthetic was defined lazy by one visiting tutor I had the displeasure to be taught by – he missed the point I remember thinking, I knew he had got me wrong.
As an academic I’ve learned to continue to learn, continually … One instance: I was thrown in to the deep end to deliver design history lectures to undergraduates many years ago, with no GCSE in basic history, and only faint memories of my own design history education for support – that was a particularly low point. Hundreds of hours investment, much reading and learning, and a fair amount adrenaline got me through those early years. Some students have told me since then, that those lectures were among their highlights, and I feel pleased – retrospectively I can’t help feel grateful to my then boss for not giving me the get-out option. This skill and knowledge is now something I hugely enjoy and benefit from. I love to share my passion for design history – who would have thought? Not the eighteen year old me!
In running my design practice in parallel with my academic career I am busy. It would be easier if I was content to focus on one rather than juggling my headspace and waking hours. I’m not alone in wondering why I maintain both, but it is simple – they need each other, and I need each of them. My teaching is filled with current industry experience, my design practice feeds the lectures, workshops and tutorials I deliver. The design experience feeds my research and my practice validates my teaching. My own creative struggles and insecurities support my understanding and empathy for the students I teach and nurture to be brave soles, out in the real world, like I had to be and continue to be. I love to learn, and if I can share what I learn and understand, I can help others to enjoy the design industry too.
I’ve stood at trade shows, on my stand for 12-hour days, promoting my new collections while checking my uni emails on my phone, to make sure things are running okay in my absence. I’ve spoken to industry partners interested in my work, while at the same time my head is working out how I can link the students to the opportunities they may hold too. I’ve formed relationships with wonderful industry friends who now form a network of support for the graduates I’ve taught. The important thing to learn is that we are all in this, learning together, helping others and together making the world a better place to be. The response to me achieving this recognition has been overwhelming. Colleagues past and present, students and graduates, manufacturers and past collaborators, and so many more people have got in touch – reminding me of many precious moments along the way.
I’m grateful to have this recognition from the university. The contribution I’ve made to both the design industry and academia is acknowledged as valuable to others, and united in potential – and that’s a good starting point for the next twenty years!
In my line of work CMF is an area of the design / manufacturing industry developing colour, material and finishes in relation to sectors such as automotive design, interiors, products & accessories etc. It involves innovation, design and development of surface and material solutions and is an exciting area of design, including trend research, consumer behaviour, material innovation and sustainability.
Spending more time sitting in my home celebrating Christmas got me thinking of the specific colours, materials and finishes I relate to Christmas. Home-made fudge, mince pies and Christmas cake, the walnut and chocolate coin in the stockings, obligatory sprout, some holly and fir greenery and a bauble that has been handed down to me, and that has somehow survived decades of Christmases. With the end of the year here, we have another sort of ‘finish’, so I’ve created a CMF board for today – I hope you like it!
A walk in the Spring sunshine gave impetus to a very simple and mindful exercise back in the studio; to make the colour of the landscape. A sprig of willow contains so many different colours. Those colour qualities will alter as the clouds skud across the sky casting shadows, and as the sun ripens the buds.
With paints at the ready I knew it wasn’t about making the one colour, but the narrative of generating colour as my process of journeying from one to the next. I wanted to paint each of the swatches of colour I mixed as I evolved the paint story, observing and recording the subtleties of the change in hues. Selecting a limited number of tubes of gouache to begin made it more interesting. To start I selected the dominant colour I was aiming for, and had a little piece of nature with me as reference. I developed the swatches of colour, selecting one, and then another hue to achieve, step by step, slowly and patiently filling the page.
Gouache is a beautiful paint and this exercise reminded me of a wonderful morning teaching colour mixing to BA1 Textile Design students earlier this year. Getting the right amount of water, ensuring the colours are cleanly mixed, and then making that one painted line flat and even – it all takes practice.
I was lucky enough to have excellent colour teaching during my time at art school and consider myself strong at seeing and achieving the right colour mix. At uni I remembering saying to the print technician “it’s nearly right, I’m happy with it”, and she’d say, “Kate, it’s not what you set out to make, keep going until you get there!” I thank her for teaching me that persistence and these days my students know I’m particular (a preferred word to fussy!) when it comes to colour. Getting the colour right is so important and you may as well enjoy the journey to get it right. Textile products sit alongside fashion and interior items made from other materials, and the colours need to match / coordinate, so quitting before you get the right colour may be a sales / employment disaster too!
Interestingly, some of my current students were discussing my approach to colour recently and one shared that I’m not keen on black outlines around shapes in print designs. Another one commented that they hadn’t heard that, but would keep it in mind. I jumped in to defend the comment I’d originally made – a black outline is too obvious, unquestioning, the default, rather like Times New Roman black typeface when you open Microsoft Word. Too easy. I ask students and designers to think about whether the black line is the best for the design. If you think of all the other colours you can use, I think you may find another and better alternative!
At the end of this colour mixing time I am left with souvenirs of the process, memories of the walk and beautiful colour. This is real colour away from the back lit screen I too often see colour from. I shall do this again.
I was lucky enough to have excellent colour teaching during my time at art school and consider myself strong at seeing and achieving the right colour mix. At uni I remembering saying to the print technician “it’s nearly right, I’m happy with it”, and she’d say, “Kate, it’s not what you set out to make, keep going until you get there!” I thank her for teaching me that persistence and these days my students know I’m particular (a preferred word to fussy!) when it comes to colour. Getting the colour right is so important and you may as well enjoy the journey to get it right. Textile products sit alongside fashion and interior items made from other materials, and the colours need to match / coordinate, so quitting before you get the right colour may be a sales / employment disaster too!
Kate Farley - drawn to design 