design process

poster proud

/ katefarley / 5 Comments

Every designer is likely to have a goal or two, a particular ambition to aim for. Last week I reached one of mine… I have designed posters for London Underground. They are up on the system as I write. I’ve been bursting to share the prospect that this may happen for several years, and now it’s real!

The underground poster archive at London Transport Museum is full of great examples of graphic design, with work by my heroes such as Edward McKnight Kauffer and Abram Games. These designers have inspired me in my quest to explore visual communication through print and pattern for as long as I can remember and now my design work is on the network hopefully catching the eyes of commuters in London, as theirs did.

I was pleased to be given the brief of ‘Parks and Gardens’ and was keen to move the visual qualities on from my Plot to Plate collection of kitchen gardens and parterres, although you may recognise in poster 3, ‘Community Gardens’ some of my motifs from that time. I have continued to play with elevations and perspective, while giving a polite nod to one of the other poster giants, Tom Purvis, whose poster I’ve had on a wall in our home for more than a decade, enjoying it every day. His series for LNER, ‘East Coast Joys’ appears to be made from cut out paper, the picture is made from flat colour in bold shapes. Having used this method for my commission for the Barbican last year I was keen to explore this again. You can see in my first cutout sequence I did begin to connect each poster to the next, as Tom Purvis had in his 6 LNER posters but I found this limited the scope for each poster composition in this instance.

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I began by gathering lots of imagery by making drawings and taking photographs and considered four different approaches to parks in London, one for each of the posters, from traditional activities such as rowing, to pitch & putt and the formal model boating lake. I wanted to create nostalgic content combined with a contemporary aesthetic. I remembered a hot day rowing on the Serpentine with a friend, I thought of many visits to Brockwell Park and all the different aspects of the ‘rooms’ it has within it. Greenwich was also an obvious one, Clapham Common and Hampstead Heath too. The posters represent lots of different aspects of parks, not four specific ones, and only one suggests a particular skyline looking across at the city.

Once the initial ideas were set I began to cut out the posters as general compositions, as well as single details / motifs to add. I combine both traditional drawing skills and digital manipulation in my practice, and this is how I worked here, scanning in paper drawings (cutouts) and subsequently working in Adobe Illustrator for final compositions / print artwork. I was able to make changes as required, including colour and motif placement options.

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As a designer I’ve always loved working across different surfaces and products, working with the industry experts in order to learn the best approaches and pitfalls of each context. Posters are large, but someone may look at it for less than a second… it needs to grab attention without being noisy. Large areas of pale colour might encourage graffiti… edges are as important as the centre, and so on. For people who have known my work for many years the look of the posters might not surprise, but my more recent work has been much more graphic, and understated so maybe some of you may not see these as so clearly of my handwriting. Let me know what you think!

Once I was told the posters were going up I had to go and find one. Luckily I was in London for the Design Festival so with wide-open eyes I took to the system and eventually found my first one at Embankment. I’m not sure I can put in to words what that felt like – I wanted to point and shout they were mine! The ticket barrier chap kindly took a picture of me alongside ‘playing a round’. Later that day I came across two more at Euston, and friends have let me know their sightings too!

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Design projects can take a long time to get to fruition, it is not unusual for years to pass. This can be frustrating when you want to shout out and tell everyone what you’ve been doing in the studio each week. I am always mindful of what I can share on social media, respecting my clients who might want to have control over a specific product launch. Now the posters are up I’m delighted and proud to shout about it… let me know if you see one on your travels!

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You can also buy them from the London Transport Museum shop.

time and sketchbook time

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At the moment I’m juggling lots of different projects; one has been years (really!) in the making, another much quicker, straightforward and some more ‘surprise’ projects. They all have different requirements of my time, and in each week there may be a telephone call to a manufacturer to discuss things with, an email exchange between a client and myself to clarify details of a brief, or a call to a stylist / marketing team to plan a scheme for the future with, and the usual trade show sales team call! This all takes time, and different skills to manage.

A different skill altogether is to maintain a practice that, at the heart of it, seeks to challenge, engage and inspire the creative self that was the reason I set off in this direction at the start, twenty years ago. The sketchbook is the place I go back to, the safe place I can explore those ideas in, old and new, that keeps the journey going, the continuum that is my creative practice. Ideas do evolve over time, and the sketchbooks are testaments to the ongoing inquiry that may lend itself to something commercial in due course, but is not the reason I do the drawing in the first place.

In my role of design lecturer I regularly explain the uses of a sketchbook, the hows and whys a designer may approach the mental and physical task of working in a sketchbook. Retro-filling the pages that have post-its in saying ‘research’ needing to be completed the day before a hand-in lacks rigour and purpose, a scrap-book mentality is not necessarily the best use of printer credits unless you really do look and reflect on the relationship between your work and someone else’s. Dare I say it, I enjoy the task of working on a new white page, and see the potential, not the fear. I don’t often share pages of my sketchbooks, but here’s one page from this week in the studio, having gathered new ‘material’ at the weekend, furthering my ideas for my Grasslines print series…

I say let’s celebrate the sketchbook, the real one with paper pages that doesn’t require likes, favourites of retweets to be justified, the one you do for you. Why / how do you use your sketchbook?

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drawing grass lines

/ katefarley / 2 Comments

I’ve written many times over the years on this blog about the themes that underpin my work, the approaches I take to develop new work, and the things that inspire me. Here I look again at the process of evolving ideas and visual language, to introduce my latest series of prints.

As I develop ideas, often in series of works on paper before any design solutions are considered, I explore the visual language of the subject through drawings, photography and printmaking. The aesthetic nature of the new work evolves and is tested in relation to compositions and rhythms. My knowledge of pattern design, in particular in relation to textiles, feeds this investigation. The motifs, the linking forms, the negative and positive shapes and the quality of line can suggest relationships with historical styles, international influence and contemporary trends. As a designer I use this knowledge to sometimes avoid, and sometimes align to this language, communicating a context far beyond the printed paper I create.

On a cycling and camping tour around Denmark back in 2004 we came across a small book shelf in the campsite shelter containing a range of books. I can’t read Danish. We picked out a few, judging them purely on the graphic design of the spine, and I found a science book of beautiful diagrams of plant structures. I have a photograph somewhere, but the impression those diagrams made on me does not require me to see that page again. I remember the look of those diagrams, and they have fed in to this collection many years from then.

Mid C20th pattern is also something I am interested in, and for this new body of work, particularly the development of stylised florals and diagrammatic interpretation of plants. Lucienne Day was particularly expert at creating designs in that manner, with simple black lines, herself inspired by Miro, Kandinsky and Klee. This is why it’s important to be aware of what has gone before. Not to imitate the past, but to take courage from previous developments in drawing, stylising and pattern making, so we don’t recreate the past, but so we push forward with our own journeys, liberated by not inventing the wheel. I was amused to discover the current exhibition at the brilliant Whitworth Art Gallery in Manchester is Lucienne Day: A sense of Growth – it seemed uncanny!

My photograph collection, both in print and digital form, contains many pictures of reeds; Danish reeds, Norfolk reeds, anywhere else reeds. I also have many records of grasses, and have always been attracted to the structure of such plants. These are often the unloved weeds that may be irrelevant and overlooked by many, but I come back from walks with handfuls of lines, some with seed heads, some without, but always lines of grass, as if nature had fun drawing them. Different stems, leaves and weights of line, and some suggesting very distinct natural habitats. I’ve always been more interested in line quality than texture, and my work over the last two decades demonstrates that very clearly.

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So that was a long-winded way of saying that this new series of works has been a long time coming, but makes perfect sense to me. I didn’t set out to create drawings of grasses, in fact I started screen printing flowers, but this evolved as part of the create process that is play. Colour came and went too, so as not to detract from the lines. There are some similarities with my threads printed editions and I have had the prints next to each other today – I think they make an interesting dialogue. This is the journey of idea development, by mixing drawing, thinking, printing, reflecting, contextualising, and doing it all again. By the way, this bit of the creative process is one that is very difficult to teach design students, more so with less and less studio time, and a full to bursting curriculum, but knowing your own creative process is halfway to success in my world. Take risks (it’s not rocket science we say) and work at playing.

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I digress. These few prints are only the start of this series, I already have new work evolving, but other projects are jostling for my time in the studio, so for now, I introduce you to Grasslines… and now you know a bit about how they came to be.

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threads of an idea

/ katefarley / 1 Comment

It’s perfectly normal for me to begin a project by looking back at work I have made but not quite resolved. I keep sketchbooks of ideas and samples of constructions that will never see the light of day but somewhere among the pages there will be inklings of ideas that appear to connect and weave in to something right for now.

I wanted to get back to printing so I took the opportunity to explore a number of processes, including mono printing and lino printing to explore line qualities I’d sampled before, and soon I was back on the idea of woven yarns, linking my construct collection launched in 2015. This was a collection inspired by woven cloth, with drawings using hand-made tools dipped in ink that were used to create a series of repeating patterns I went on to collaborate with Formica with. I wanted to challenge the abundance of ‘faux’ material surfaces on the market, digitally printed wood-effect pattern, for example. Ideas were still left open…

Running in parallel to this has been a long term paper project I have been toying with since about 2002; paper constructions that explore the depth of space beyond the page, a sculpture, but also a book. The build series grew to explore woven space of over and under. You can see some of the pieces below.

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I see the threads collection as an extension to construct, but is equally quite able to stand on it’s own. I have produced several editions of prints and paper constructions that led to where I have come and I enjoyed printing in Payne’s Grey to not be distracted by colour.  All of a sudden I’m working with clear, colourless window film – it all makes sense. I am delighted to have worked with The Window Film Company to develop the patterns for windows. They have been an amazing company to work with. Cheerful, prompt, generous and supportive in all aspects of working with the team – a big thanks to you guys!

I was also pleased to return to laminate and Formica to enable bespoke production and am delighted with the results. I’m enjoying working on designs for harder surfaces but I still can’t help but sample other materials, so the collection I shall show at London Design Festival includes a new rug sample, screen printed cloth, and hand-made notebooks featuring patterns from the collection as well as vinyl and laminate.
If you are visiting London Design Festival I hope you will come and say hello at Tent at London Design Fair. Hall T1 stand G18

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Modernist patterns in the making

/ katefarley / 2 Comments

Over the last few months, actually for most of this year, I’ve been working on a commission with the Barbican Centre London to create bespoke patterns for products in their newly developed retail space, ready to launch in the Autumn. It’s been a fabulous project as I’ve developed the designs with plenty of dialogue with Head of Retail, Adam Thow, to-ing & fro-ing by email. The brief has altered only slightly since the beginning and I feel really proud of what we’ve produced. There’s a more detailed interview about the project over on their blog.

The idea was to explore the Barbican Centre, famous for its architecture, but to also include its activities as a cultural centre of music and performance. I explored lots of ideas and pattern compositions but settled on the idea of a sheet of music, and ended bottom right with the bold double bar lines. Within the patterns I referred to musical notation, and made links between the architectural features and those of instruments, including a violin and oboe, to create a sense of narrative, playing with strong negative and positive shapes. Each of the motifs were hand cut in paper, scanned in, and combined using Adobe Photoshop.

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Last week we shared the first images of the design work so I thought I’d share here too. The images here show my developmental design work above, and the final limited edition screen print and pattern for products. Visit @barbicancentre on instagram for more final product shots.

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pattern prints

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I’ve been working behind the scenes, offline at least, making new prints, mainly lino prints, and developing repeat patterns with them. I’ve not wanted to show the progress until I’ve worked out where I’m going with them, but finally I’ve decided to go public, in a small way, revealing one of the new prints, hinting at the direction my new patterns are going in…

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I’m exhibiting at TentLondon again in September so between now and then I’ll show more on instagram, Twitter, Facebook and here on my blog.

patterned walls and windows

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They have been a while in the making, with lots of drawing, designing, discussions and sampling over the last ten months but my designs for Tektura Wallcoverings have been launched, and I’m delighted to be able to share them here. There are five in total so do visit the Tektura website to see them all. The images of the drawings are mine, the product shots are courtesy of Tektura.

I was working on the designs at the same time that I was developing my ‘construct’ collection and Tektura really liked the look and potential of those designs but I needed to build two distinct looks to avoid a conflict of interest. You will see similarities but I utilised different drawing tools and pattern systems to explore a variety of options in my markmaking. I created many sheets of paper full of inky motifs that eventually, after a lot of design development over several weeks both on paper and at the computer screen, became digital artwork to hand-over for production. At Tektura the colours and scale of pattern were sampled and marketing / sales information was created for the launch. One thing I find hard is naming the designs, and this was no exception. The thesaurus was called upon, as was Google to check existing references, and a colleague at BCU also contributed – thanks Clare! In the end the names pretty much describe the pattern. I won’t be a poet anytime soon!

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My past experiences of working on large interior / public art projects enabled me to work with the scale of the potential interior environments that Tektura provide for in my mind the whole time. These designs for Tektura can be customised and applied to wall and glass surfaces and so as I designed I maintained modular components that can be re-coloured or omitted for each client’s specifications. This is a wonder that digital production can provide; enabling bespoke solutions.

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For me this project highlights key values in my practice: the importance of drawing and hands on image-making, knowledge and understanding of digital production and product context, and the value of working relationships and good communication. Each client I’ve had the pleasure of working with over the last fifteen years or more, whether it’s the design director, art officer or buyer can really shape the design process they are commissioning. From outlining the brief, to negotiating the design direction as well as final sign off, these things make a big difference to the designer, often working far beyond the hours intended in order to allow sufficient time to reflect on the design process and outcomes. Digital communication allows artwork and thoughts to be shared and discussed in minutes, and decisions can be made together.

The great thing about working with companies such as Formica and Tektura is that they are industry experts with fabulous products, trusted by the market. By working with this expertise I learn more and get to understand the design world from their standpoint. Who would have thought my patterns would be on such a stunning shiny surface as Glint (below)! Working with Tektura Wallcoverings has been a pleasure and I’m proud to show the designs off. Thanks to Angela and the team!

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building / constructing / space / paper

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I’ve been working on a new series of works on paper that have evolved from paper cutouts and manipulations I first created over ten years ago. Back then I was experimenting with sculptural paper engineering that aimed to convey meaning through the structural content as well as the printed image. This may sound very much like ‘bookart’ talk, and it is really, as I moved from artists book maker to something different, including public artist and surface pattern designer, see below.

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It’s a strange thing when ideas that had seemed so disparate appear to come together to form a ‘whole’ different idea – and feels right. I’m sharing the first of many new prints evolving along these lines here.

As a result of my design collection ‘construct’ I launched last year I’ve explored the idea of woven threads and constructed surfaces. This led me to explore the space and environment of a page, a sheet of paper, and what could constitute the printed page. I used embossing to create a sense of space and depth, and slotted the ‘print’ to the paper as if floating. I am keeping the ink a neutral Payne’s grey so it doesn’t conflict or distract from the structure. I explored several different printed patterns too, and this, a lino print provided me with sufficient visual noise, but allows the embossing to be seen too.

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So, what do you think? Does it make sense? I’m looking forward to exploring this further over the next few months.

How will these pieces link to the work I shall make in another ten years?

print progress

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Recently I have been really busy with a variety of academic duties in Birmingham and further afield, taking me away from studio time, my freelance design practice, and of course blog writing. Also, in my teaching of Textile Design at Birmingham City University I have been leading a module of professional practice, assisting the students in learning about the life of a freelance designer. It’s definitely a double-edged sword, as the discussions between students and staff illustrated: It’s great to be your own boss, but you take all the blame when things don’t work out! You can get up when you want, but nobody pays you for just waking up!

The rhythm of freelance work is varied. Somehow it’s often the way of things that several deadlines coincide, and when you have a schedule to stick to, an urgent press request comes in. On the day you have time to make calls, those people are out of the office, and obviously you don’t get paid when you take a holiday. Yes there can be tough times, but I really like the variety of the weeks’ activities that freelancing gives me, certainly set in tandem with the academic life of very different demands. Each practice informs the other. Obviously there are freelance tasks I prefer and other ones I procrastinate over, lists are created, social media is checked and Radio 4 is listened too!

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With so much to-ing and fro-ing on trains this last month or two and with several commercial projects on slow-cook I decided to give myself time to make, test and resolve some ideas that I have been exploring, with paper and print. The activity of printmaking is a fabulous discipline to work with. I love the excitement of planning a new print, and composing the plate, often taking me back to sketchbooks and previous ideas. The physical process of cutting the block can also be absorbing, and therapeutic and I have to decide the paper stock, the ink colour, and edition size too. It is important to maintain an experimental, inquiring practice and my prints and drawings are the evidence of ideas that have sustained my creative practice for the last twenty years. Between the commercial constraints of projects shaped by clients, costs and repeat patterns, printmaking can seem so free from limitations. This is why I make sure I keep printing – the creative sort, not just the invoices!

both prints featured here are available to buy, at £46 each unframed.

Knit 1, edition of 15, lino print, 9.5 x 9.5 cm print size

Meadow Grass, edition of 12, lino print, 9.5 x 9.5 cm print size

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looks are deceiving: truth in pattern

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As a student at art college I was taught the principles and beliefs of great artists, designers and theorists such as William Morris and John Ruskin, and mantras of the founders of De Stijl and the Bauhaus. As a designer myself I haven’t set out to follow any particular philosophy or approach but have developed my ethos over the last two decades as I experience diverse design contexts, clients, markets, technology and changing industry. Also, in my role as an academic at Birmingham City University delivering lectures on wide ranging art and design contexts in relation to textile design, social change and global influences I have learned considerably more and this has led to me further considering my own approach and philosophy as a designer.

My ‘construct‘ collection was developed as a response to my loathing of ‘fake’ surfaces, and the ever-growing interiors market of printed patterns of wood, stone and other natural materials, copied at ever-higher resolutions on a vast array of substrates. Is it possible to have printed stone effect on wood yet? Why would I want a copy, an imitation rather than the real thing, and would it be right to desire marble in an Edwardian semi in the Midlands of England? In my new ‘construct’ collection I’ve played with this idea by making printed pattern inspired by constructed cloth, not copying directly from the woven threads but evoking a sense of them.

As a pattern designer I spend time considering potential surfaces and contexts that pattern may exist and this leads me to the conclusion that if we stopped using copies of materials as pattern on surfaces we could find space for far more inventive, creative and exciting patterns in our world. I believe that if the material you have is not wood, why don’t you consider alternative patterns, entirely suitable, without relying on copying natural materials. I can’t decide who is providing for who here. Do consumers want fake, or do they have to buy fake because there is little else out there? (btw: If you need laminate with beautiful patterns don’t forget to consider my ‘construct’ range in collaboration with Formica!)

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The approach to honesty and truth to materials was one of many key philosophies for Augustus Pugin, known for his commitment to the Gothic revival in the 19th century and his design work on the Palace of Westminster as well as St.Chads Cathedral in Birmingham. He considered the neoclassical fashion for painting any surface to look like marble as deceitful, and wholly incorrect. He favoured flat, stylised pattern too, so as not to deceive the viewer,  designing many patterns for tiles, wallpapers and textiles for the buildings he also designed.

This week I was up in the Potteries for a meeting, and as with hourly trains, I’d just missed one so I spent 50+ minutes waiting in very low temperatures at Longport station near Stoke on Trent. Noticing my surroundings I was tickled to identify the ‘mock’ nature of the station building. All the doors and windows on the platform side have been boarded up and painted to look like… doors and windows. I assume this is some sort of security measure. As the paint has started to peel it revealed the deceit below. This sight is the cause of this blog post. I wonder what Pugin would have thought?

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