redesigning the ‘brand’ self

I’ve been out in the ‘real world’ so to speak for nearly twenty years, and while I found that such a scary idea during my time at art college, having little idea of what I really wanted to do, now I realise it’s okay.  I look back and remember so many exciting things that I’ve been up to and so many great people I’ve worked with that I am grateful for living the portfolio career in art and design.

I made the choice to lead an academic career alongside my own practice and both really support each other. I am sharing and honest in my own learning experiences from industry working across art and design contexts. The students’ creative journeys also inspire the creative investigation in me. We talk of ‘branding’ and ‘professional identities’ in the Second year that I am currently leading in the Textile Design degree course at Birmingham City University, and consider how we and others see us and what we can control and what others interpret. I’m not a corporation or multinational company and yet the word ‘brand’ is commonly used for the self-employed too. Language used in promotional material as well as social media build a story, whether we like the tale or not. Does my design integrity come across? what about my inspiration? is the market level clear?…

I’ve been redesigning my website over the last few months. This is always an opportunity to ask myself more questions, and to reflect on where I’ve come from, where I’ve been and where I plan to go within the world of design, and specifically pattern. I’ve been excited by the process. I’ve chosen headings / page titles that more accurately reflect my current practice and edited substantial information relating to projects of years gone by. I’ve made it more image-based and updated text, again to reflect the shift in my design practice interests. With social media being a really key part of building a ‘brand’ these days this process has been happening as I go, but I’ve finally embraced instagram, having enjoyed Twitter over the last three years.

So, for all the bookbinding workshops I’ve led, the public consultation exercises I’ve participated in, the colours and materials I’ve sourced, the flowers I’ve drawn and the prints that I’ve pulled, this is where I’m at now…

katefarley.co.uk

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pattern at the pitch, up and down

Despite having lived in Headingley, Oval and near Edgbaston I’m not a great fan of cricket but today I spent a number of hours at Edgbaston, the home of Warwickshire County Cricket Club as they hosted a charity community day. The highlight for me was the arrival of the Red Devils, from the skies in the most fantastic spectacle, bringing the ball for the 20-20 match. The marching band looked fabulous in red to the complimentary green of the grass and I also discovered I have a skill in rifle shooting, so there you go, a surprising day.

I gathered lots of images of patterns too. Here’s the day in grey, green & blue pictures…

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Plot to Plate printed pattern at Pulse 2015

It always takes far longer to prepare for a trade show than it does to be there but I thought I’d show a bit of the journey of my show. Rather substantial worries kicked in the night before when we feared the contents of my stand were not able to be carried by two human beings, and more worryingly, not allowed on the train to London. Somehow we managed what felt like a physical endurance test, in fact it was… and began to make it my home for the next few days. Olympia is a stunning building to spend time in and we got the show up in a few hours, ready for the off… and there was still time to admire the London Underground graphics at Earls Court.

The Plot to Plate collection has grown substantially since its first trip to Olympia when I was showing in the Spotted section, at Top Drawer back in 2012. I am delighted that the new Hanbury and Parterre cushions have been well received by visitors to the show. These are hand screen printed and then sewn in Birmingham by social enterprise Textiles by St. Annes. The patterns are inspired by National Trust’s Hanbury Hall and Gardens, near Bromsgrove. The Hanbury wallpaper was also popular with interior designers visiting the show and Plot to Plate VVV was the most admired of my fabrics. My ‘parterre’ show dress was also much commented upon, with orders keen to be placed!

I was pleased to be an ‘expert pick’ by David Nicholls of House and Garden in the Pulse Preview and also chosen by Trend Bible in the trend section of the show catalogue.

It was also a pleasure to meet ex students of mine, graduating from the Textile Design degree at Birmingham City University, as visitors to the show in their industry roles, and I could still remember their names! How nice of them to say hello and make time to find out what I was up to.

The new friends made of the exhibitors beside me was really special. Such a supportive group of people, helping out, freely sharing trade insights, generally lovely people really helping the show be a great experience. The end of the show, although a welcome relief to the hours of standing (I really couldn’t carry a chair on the train!) was almost a sad time, as we stripped the walls bare, packed up our belongings, said our farewells and left, with the most ridiculous load I ever plan to carry. Maybe I’ll start making paper thimbles!

Thanks to all who visited and thanks to all who helped along the way! Here are the images which represent in some small way the few days at Kensington Olympia, May 2015.

`KFarley_pulse15

floral inspiration for textile patterns

One of the reasons I love to teach students drawing for textile design is the journey of enlightenment when introducing someone to the world of not only looking, but also of seeing. There are many ways to see when drawing and I’m really interested in the journey from reality to abstraction, whether its a state of mind, a way of transforming or whether it’s a methodical process applied to something in order to arrive at a motif for pattern.

My drawing process has evolved over years of practice but the way that I see is not so different to two decades ago. I remember reading the book ‘Drawing with the Right Side of your Brain’ by Betty Edwards and realising that I already did that and it all made sense. I enjoy playing with perspective, elevation, mapping of whatever it is I’m drawing, whether it’s a landscape or twig. Turning the three-dimensional thing in front of my eyes in to a two-dimensional drawing is always exciting, and challenging, but that’s half the fun. I think the process of printmaking that I further translate my drawings to really suit the clarity of motif dissection, separating colours or specific details on separate blocks or screens for printing for either a limited edition print or commercial textile design.

Each year the pear blossom at the allotment arrives and each year I’m reminded of how perfect they are in all ways. The beautiful petals and the bits I don’t know the names of, all there, waiting to be celebrated in drawing. No doubt Charles Rennie Mackintosh would have made an exquisite watercolour and graphite study. The flowers also remind me of drawings and prints I have made in the past, and not only of blossom, but of flowers that I make diagrammatic in a way to understand and explain the ingredients of the flower. When I discovered the work of Gwen White, and particularly the book ‘A World of Pattern’ I was excited to see someone else communicating what I see and how I translate form to pattern. This method doesn’t suite everybody and it would be a dull world if we all made drawings that looked the same, but every now and then it’s nice to know that my creative brain works like someone else’s brain and that my eyes see what others have seen before me.

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Pear blossom, photograph, Kate Farley

‘Hanbury’ wallpaper, Kate Farley

Passiflora, lino print, Kate Farley

illustrations from Gwen White’s ‘A World of Pattern’ (RH column)

 

Design inspirations 3: winning games

I have always felt that one’s upbringing has a huge influence over the aesthetics of that designer. The house, the landscape, the products and fabrics that are present in the early years; everyday things, that at the time may not have been seen as important then can be blamed or celebrated in the later career of artists and designers. No doubt plenty of people would disagree with me, that’s not the point. I can clearly see a link between my own aesthetic, and my upbringing, and I’ve written about it in the past- read here  &  read here

On a trip back to the family home in Norfolk I came across the old games we used to play and was mentally transported back years before, simply by seeing the beautiful graphic qualities, clean lines and visual communication that I hold dear in my own practice. My visual language doesn’t necessarily mimic those designs but it’s more of an approach, a set of values & expectations that I set myself. We can expect things to be very different in the future with such digital aesthetics taking firm hold of so much of every day lives for my children and those of tomorrow. From how we create art and design, to how we view it on screen as well as on fabrics and surfaces much is very different. It is not necessarily a criticism of today, but more an appreciation of the inspiration I had and continue to thrive by. I sincerely hope that there will be art and design education in place over the next few years which will inspire the future textile designers, setting the benchmark for beyond that.

Here’s some of the graphic wonders. Red is a very popular box colour and it’s worth noting that many of the games proudly state they were made in England. Pieces were metal, wooden, proper card, nicely printed and beautifully boxed… there, a bit of nostalgia too! It also might be worth noting that in the ‘careers’ game The Arts was kept firmly in the box while ecology, sports, politics and big business made it on to the cover of the box!

KateFarley_games_blog

 

 

photographic memories and a bit of a political rant…

I’ve had rather a large sort through my creative archives in the last few days and I’ve been rediscovering drawings and designs from the last twenty years and more. I’ll share some of those finds another time. Amongst the formal sketchbook projects and portfolio sheets from art college days I found an old handmade notebook I used to record my photographic experiments and darkroom technical details / testing in. With it’s silver cover I chose to use, especially fitting with photographic techniques, I was reminded so distinctly of the days I spent in the dark room at Leeds College of Art and Design testing ways to create images and pattern – I could almost feel my Doc Martin boots on my feet!

silver photogrpahybookLCAD

The book reminds me of the hours I ‘played’ with creative and technical processes, with no sense of employ-ability issues burning, and I can’t really remember many project deadlines or talk of Learning Outcomes but assume there must have been. Those hours helped me to work out what I wanted to do, what sort of design language I would develop, and how my designs fit in the real world. Even now I can look back to that book and see creative sparks being established that have continue with me and what focuses my practice today. I feel lucky.

silverphotobookLCAD

It’s having this time to experiment and nurture creative ideas that all students at all stages of education need to have access to in order to understand the possibilities of aesthetics, innovation and design. This can’t be rushed and won’t be replaced if lost. It’s not just the artists and designers that lose out, its everyone! Maybe politicians who lack the understanding and foresight to retain sufficient art and design in formal education ought to consider how their material worlds came to be. It certainly isn’t all about money, even if it is beautifully designed and printed money!

This isn’t meant to be a rant, but somehow this luxury of creative time I remember having shouldn’t be considered a luxury, it’s a necessity, and my small silver notebook reminds me of the importance of learning time. We all need things designed and made, from the fork you eat with, to the car you might drive, and wouldn’t it be good if those things could be the best they could possibly be, and beautiful too, given half the chance! It’s no surprise to me that brilliant artists and designers don’t wake up one day, fully formed and ready for the off… It would be like a politician having had no time to live and work in the real world before becoming an expert on how to run the country for the rest of us.

The season of textile design portfolios

As a student traveling up and down the country for interviews for a place on a degree course back in the mid 1990s I had little idea of what I would do on the degree course, let alone beyond the eternity of three years studying. My A1 black portfolio demonstrated my love of drawing, printmaking, pattern and ‘potential’. Now, in my role of lecturer at Birmingham City University each year I participate in the rounds of interviews to select the new members of our textile community and each year as I help them open the black A1 folio it reminds me of the journey I started all those year ago. The industry has changed, the world has changed, technology is utterly different and yet those nerves belonging to those individuals are as real as ever, and I remember that feeling so clearly. The unknown, the untrodden path I stumbled along; the Norfolk girl living in Leeds to turn drawings in to designs.

I’ve questioned most decisions I’ve made along the way, worrying about whether I should study art or design, printmaking or illustration, book art or textiles and yet somehow I seem to have all of those elements in my everyday practice, and that suits me fine. I remember the challenging task of confirming a description of myself and practice for my graduation show and degree postcard. (I opted for Artist / Designer, in case you wonder.) I couldn’t get the wording right, and really thought it mattered.

KF_degree_blog(images from degree study)

Having spent last Saturday interviewing students, on introduction I described myself to the visitors as a Printed Textile Designer, which in so many ways completely fails to describe what I do, but somehow seemed right to say at the time. Now I ask myself why it doesn’t fit and maybe I conclude that the term feels too predictable, so tidy, so comprehensive, and yet the thing I am most proud of in my career to date is the breadth of art and design experience I have gained, the materials I’ve designed for, the clients I’ve had, and the lessons I’ve learned, despite as a student, no idea that all that was possible on graduation.

Many times through the day I spoke with interviewees about their art and design experiences and came to realise that their own understanding of art and design had more to do with the educational delivery they were currently receiving and far less about how they defined themselves. An interesting conundrum, and after all that, does it really matter? What made me most excited about being part of the interview process was that all the students were starting out on their own journeys, some of which I hope I shall be involved in, and with the potential of a great course to guide them through, inspiring staff and great facilities they really can do all they understand they want, and so much more than that. Daunting, and exhilarating, and I wish them all good luck!

I didn’t know it at the time but the work I was creating all those years ago as a student still holds such relevance to me now, and it doesn’t matter what label I give myself, it’s all about the creative process, and I don’t worry about boundaries there…

the patterns of 2014

It’s been one of the years I shall remember as particularly busy, continuing to juggle the commitments of family life, my roles as artist, designer, lecturer and of course allotmenteer, and the small matter of a big Birthday. All the time spent doing any one of those things provided opportunities to spy inspiration, food for thought and visual stimuli for me so having looked back over the last twelve months I have enjoyed creating a record of the patterns I’ve seen. The record includes family holidays, research trips, and days out; from the school sports day track, Birthday celebrations, to the rivets in the railway bridge, the stately home and the walk to work, it’s a record of some of what I saw in 2014.

Key themes appear: geometry, stripes and railings and although in a chronological order, there are some great pairings in terms of colours, textures and pattern.

2014tiles_blog

Plot to Plate archaeology

When I was a small child there was a time when I wanted to be an archaeologist. Having been lucky enough to have visited several Greek archaeological sites and been inspired by the possible finds underground I was convinced I had the patience and where-with-all to try. That particular career plan didn’t last long but something of the magic of unearthing lost treasures, and working through the soil of past generations has most certainly been re-awakened through my adult years of gardening – and beach-combing come to think of it!

Over the last few years I’ve represented this process of working with the soil and bearing witness to nature’s materials in many drawings and prints, working to represent layers of gardening, as if strata of dinner preparations. I like the continuum of being a gardener, as the current occupier and protector of a long line of gardeners, each winning and losing the battles of nature and harvests for generations.

As I have dug the plot for nearly a decade I’ve discovered many broken bits of pottery, and some I’ve kept and others I’ve turned back to the earth to be found again at a different time. With no rationale to what I have kept but having created little gatherings; pieces turned out from my gardening trouser pockets, I have realised I’ve started another collection. (check out www.obsessionistas.co.uk for two more of my collections)

I like to see the different surfaces, the whites, the blues, and the hints of familiar patterns. Why do people plant their broken plates? It’s certainly a different narrative to my Plot to Plate collection…

KFarleyplotPotsdrawing100ahttp://www.katefarley.co.uk

 

knowledge of books

I have taught hundreds of people how to make books. Folded, stitched, and even stuck books have been made under my guidance in school rooms, art college studios, village halls, hospital rehab. suites, commercial company meeting rooms, and at dining room tables, at the very least. Every time I teach a bookbinding workshop there is a sense of wonderment from the participants, a proud moment when they hold the completed book for the first time, and realise what they have made. It’s a good feeling being the facilitator of that experience. Books are one of those objects that carries so much potential; an object that can contain private thoughts, or public rule, but is portable and very cheap to make using very few tools. We bond with books.

I was first taught about Book Art by Les Bicknell of ‘bookness’ fame. He made a studio full of Norfolk kids studying textiles question our preconceived ideas of what a book can be, and I was unique in that group – I saw a future of work that I wanted to make. On my degree course I was taught more practical bookbinding skills, and eventually wrote a 12000 word dissertation on the subject, researching in key collections at the V&A and Manchester Met. as well as interviewing some leading figures of the genre. Books for me at that time fulfilled learning requirements on my design degree while becoming vessels to explore my ‘fine art’ ideas, and this eventually led me to study for the MA in Book Art at Camberwell College of Arts, London. I spent the year investigating a ‘sense of place’ of south London, driven to create a more personal map of my London in contrast to the A-Z map, exploring cinematic flip books, and architecturally inspired structures.

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There are tools and skills that are beneficial to know; I was taught by the old boys at London College of Printing, as it was then, how to stitch with curved needles, cover the boards, and press the blocks. More useful to me though was the challenging of how we ‘read’ the book form, how one can be directed by the designer to progress through both visual and structural narratives across pages and along folds. I’ve explored these ideas in many of my limited editions of books I made and exhibited between 1998 and 2008. I’m very proud of this body of work, and I know many people appreciated the pieces. I have work in the Tate collection, the British Library, Manchester Met. to name a few, as well as overseas in collection in America, France and Ireland and within the small world of artists books I became known for the structural book forms I created. Many of my books were inspired by journeys and places I experienced, or events and mindsets I found myself in. A broken elbow falling off a bicycle really did inspire ‘Bloom’ which I describe as the ‘measure of my healing’, as I challenged myself each week to cope with the physical tasks required of printing the book. I have always taken on and enjoyed the challenge of transforming a two-dimensional sheet of paper in to a three-dimensional book structure appropriate for its narrative.

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Sadly not many people make a living selling artists books. It frustrated me that I could sell a print for £80 but once I had folded and stitched it in to a complex structure I couldn’t sell it for £20. So strong is our association with art, that if it can be framed and put on a wall it had greater value. I also got fed up with the ‘I can see how she’s made it’ statements as visitors to shows photographed my work without the courtesy to ask, as if I was a learning resource centre, having paid for the pleasure myself. I see now an increase in awareness of book art and hope things have changed in these regards.

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I have continued to use the practical and conceptual skills in my public art commissions, with large-scale visual narratives explored as if pages held in my hand. The sequence of toilet doors in a central Colchester public convenience was just that, a story of passing time. My current design practice benefits from my bookbinding skills and visual communication knowledge, as well as my book art thinking in the design of my marketing material, and sample books. I also continue to produce hand printed and stitched notebooks featuring my patterns – Parterre is the latest.

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As I pack up my box of tricks ready to teach another fifty students the basics of books let’s hope some of that joy and creative potential is passed on to the next generation, for whatever context they want to think about books in.

Useful links:

http://www.tate.org.uk/research/library/artists-books
http://www.bookarts.uwe.ac.uk/about.htm
http://www.specialcollections.mmu.ac.uk/artists.php
http://www.katefarley.co.uk/gallery/bookworks2.htm

If you haven’t seen the new IKEA video about the book book, check it out: http://www.youtube.com/watch?v=MOXQo7nURs0