printed mapping

Printed interpretations of landscape have been a challenge in my practice from the beginning, and really formed the backbone of my practice during my degree course in Printed Textiles at Leeds College of Art and Design in the 1990s. I explored various ways to represent the world around me, and although it might seem odd for those aware of my drawing, as there is little similarity now, I was really inspired by the Norwich School and painters such as Cotman and Crome. I saw the way they formed shapes of colours as elements in the landscape and I set about creating contemporary versions of Kirkstall Abbey in Leeds in term-time, and rural Norfolk in the holidays.

Over the years my focus has shifted from rural to urban, resulting in more geometric, grid-like patterns, fighting the urge to be illustrative. As Print Technician at Central Saint Martins I used to create mono-prints including embossed features, representing the Farringdon skyline and dominant buildings. I also explored experimental processes, such as liquid emulsion and photograms of drawings on acetate in the photographic darkroom. I had a fantastic year on a part-time printmaking course at the London College of Printing (now Communication) at Elephant & Castle, and despite a broken elbow I produced many prints including lithographs, screen prints, collagraphs, etchings and lino prints. The expertise of the staff, and the discipline of the day a week of technical experimentation was a brilliant thing.

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The images above include some of the many ways I have printed the landscapes I’ve experienced, and show some of the ways that I play with line, shape, texture and colour. Those of you who have seen my drawing evolve will probably recognise a preferred line quality, or mark I favour, the economy of mark, and visual rhythms. I am also interested in perspective, elevations and mapping interpretations. I continue to explore landscape in my ongoing sketchbooks, as part of commissions, but also because I simply want to draw and capture the flat fields, the lines of fence posts, and sweeping hills interrupted by a barn.

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I’ve also created many editions of bookworks over the years, and although I’ve written about them here before, I thought I’d include the ones predominantly featuring printed journeys. I love the way the sequence of pages, and folds of paper creates narratives through a landscape. Again there is maybe a familiarity of line quality, and drawn shape, as drawings, prints and books are often developed together, as part of the same creative process. Working summers in France, familiar territory in London and train journeys are regular inspiration for the books shown here. It is a challenge to design the book to work with a particular sized printing plate or sheet size of paper, considering grain direction and readability, but I enjoy the problem solving. Drawing and image has to work with structural content.

Often what is occupying my time in terms of design collections actually grow from ideas explored in those pages many years before. I like to see my relationship with landscape as the constant in the variety of what I do. Having spent some days in the country during the recent holiday I have refuelled that desire to draw horizons again.In hearing of the death of Ellsworth Kelly I am reminded of how instrumental he was at showing me how to see pattern in the environment we live in. I owe the excitement of the journey to many artists who themselves have worked hard to capture the places they know… Patrick Heron, Ben Nicholson, Eduardo Chillida, Eric Ravilious, to name a few.

Since creating these works on paper I show here (some over fifteen years old) I’ve launched ‘Plot to Plate’ and ‘Construct’, but they wouldn’t be here without the many sheets of paper before them. Who knows what else is in store in the next few years…

print pattern show up and down… at Tent London

After months of planning, designing, making, printing, promoting and talking about the show… the time finally came… TENT LONDON! With very heavy bags, a display diagram, carefully planned tool kits, shelves, fabrics rolled, and so much more we set off to Brick Lane, London to put the show up. Our lives with small children are full of logistics, and this day tested us! Trains, tardy paint, luggage & childcare kept us busy and in relay between London and Birmingham so the show could take shape. By the end of the first day the majority of display items were on the right walls, fixed securely, and I headed home to the midlands.

The next day…. I set off again with ANOTHER heavy bag (these things don’t always get mentioned in trade show prep talks!) and completed the stand dressing, including the mood board for ‘construct’. It always takes longer than you think… I attached the vinyl, tidied up and left for a good nights sleep before the LONG first day of 10am – 11pm!

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The first day of a launch / show is always exiting and scary. Will people understand the new work, and will they like it? This particular morning was not helped by being stuck in a lift across town with my dear sister and only what sounded like a fax machine to talk to. Eventually after 20 minutes we were told the lift engineer couldn’t get the door open, “you are in a precarious position”!!! I’m not sure what customer care training he had received about talking to distressed people stuck in a lift. For anyone in this job, do not use the word ‘precarious’! We got out after nearly half an hour…

For the rest of the day I felt half an hour behind, but I launched my new collection with free limited edition screen prints which appeared to be gladly received by visitors. The collaboration with Formica Group was a really popular element to my new collection, and the mood board featuring my drawing tools as preliminary artwork inspired lots of really interesting conversations. Being a solo designer can be a very lonely, self-reflective existence so it’s great to get feedback from those you design the work for. Architects, interior designers, specifiers, stylists, press, retailers and many more visitors invested time to talk about all elements of my work, and for that I’m grateful. ‘Plot to Plate’ was launched in 2012 and has evolved over time to be a ready to buy interior and gift collection but ‘construct’ works differently. Only the cushions are available for immediate sale, and the rest is printed to order to allow for the distinctive element of the collection, the bespoke production. By working with Formica Group and Surface View my designs have been printed on a range of surfaces for the residential and contract markets.

When designing the stand I had to consider what I wanted to communicate and who I wanted to relate to. Over the years I’ve refined the ideas of what I want to do and the contexts in which I thrive creatively and this design show gave me the opportunity to put that understanding across. It was important to explain that I have lots of experience of creating bespoke pattern for clients and having just designed a new pattern for David Mellor celebrating the ‘Pride’ cutlery this was a great thing to show. It was really well received and orders have already been dispatched!

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It is very hard work minding a stand of your own, by yourself for several days. Every show I’ve done has been helped by the wonderful community of fellow stand holders nearby and this year at Tent London was no different. I met kind and sharing exhibitors I hope to stay in touch with, and I will certainly watch and support their practices on social media with interest. Thanks to you!

I’ve written this previously too, but as ever, I was visited by past students of mine from both my CSM teaching days as well as BCU Textile Design graduates, some visiting to inform their practices, others in their roles in industry. It makes me proud! I am also pretty good at spotting students and as long as they don’t just grab the postcards I support their efforts and questions as they are being proactive and engaging with the industry. London Design Festival offers something for any creative so it’s good to support the next generation.

Last year I made a dress using one of my new prints, and I did the same this year, much to the delight of the Tent London ladies! It was a great way to demonstrate the flexibility of my print designs, and a good way to make conversations; it became my uniform.

I also won a design competition for tote bags at the show to be printed with a ‘construct’ placement print, so some lucky people have a very limited edition screen printed bag!

The end of the show has mixed blessings. After a long few days and months of preparation it’s great to have achieved a strong show – many kind people commented on how good my stand looked, but it also means the adventure is over, and it’s sad taking the show down, packing it up and saying farewells. Even in a few days routines are created. We struggled back on the trains with what we measured later as being 59Kgs of exhibition and assorted support luggage between two of us, ready to follow up the contacts made…. and to sit down!

So what have I learned?

  • I learned that I really am making the work that I want to make, and did manage to communicate that with the right people.
  • I’m really proud of both collections, and am delighted at the reception that ‘construct’ received
  • and latch hook rug making! I learned how to make a rug and now know why they cost so much… but really enjoyed making it… with British wool!
  • I learned how important it is to take risks, to put work out there to be judged… to keep learning

Thanks to all those involved: family helpers, the Tent team, Formica Group, Surface View, fellow exhibitors and for everyone who came to visit.

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Launching the pattern collection: ‘construct’

I’ve always started designing by picking up some sort of drawing tool, and exploring ideas that will have been developing in my head for some time. Concepts of pattern and purpose as well as communicating an idea using pattern is what really inspires me, this is no different for ‘construct’. A stunning image of lace in a book I was looking at while researching for one of my textile lectures on historical design caught my eye and an idea joined with other ideas of print looking like weave, as many people commented that my Plot to Plate VVV design did (left hand side of first image), when I was at Tent London in 2014. The seeds were sown.

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I’ve never hidden my loathing for faux surface / material effect pattern such as printed wood effect flooring. Why do we have to lie, why can’t there be another stunning and suitable design alternative?! With this is mind I’ve played with the idea of taking textiles as a starting point for this collection with the intention of subversively adding textile-derived pattern to other surfaces but in an evocative statement rather than a digital print of textiles. This is not a collection that copies textiles, rather that textiles suggests a way to draw; provides a set of rules to begin playing with. The title ‘construct’ is a reference to constructed textiles such as weave, knit and lace but also refers to the putting together of a new way of thinking about pattern for surface, building a collection that has been designed to cross material specifications and provide bespoke solutions.

Having been working on my Plot to Plate collection and related prints for the last five years it was a big challenge to start from scratch and move away from the safety of a kitchen garden, but I was also excited about the challenge. I’d been working on some other pattern commissions and revisited drawing processes that had got me thinking. I didn’t rush to get somewhere; I designated studio days to play with thread, ink and paper. I created a sketchbook of so many ideas and directions but eventually I began to formalise ideas and work out which direction felt right for the collection. Some of the other directions have already been moved on to commercial projects, and the others I’ll revisit over the years as and when.

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I usually sample patterns in black and white so I’m not swayed by colour rather than the success of the pattern. Having said that I was really adamant that blue was going to feature. Right from the beginning I was thinking of the strong Mediterranean blue of Greek churches, and the Blue Nude series by Matisse. Strong colour has been making a presence in interiors for a while, influenced by key exhibitions and trends. I knew I wanted to stay well away from Memphis colour palette and the reworking of 1980s colours. Sonia Delaunay has also inspired many designers and retailers thanks to the striking show at Tate Modern. I’m aware of trends, I have to be as an academic who teaches textile design, but I’ve never been inspired to follow them. I have my own creative path I’m on and I also would like my patterns to exist well beyond a season or two. Having said that one has to be aware of what drives buyers in retail to spend their money and for some it is likely to be informed by trends.

As those of you who have read more than this post might know, I like cutlery, and I can’t help laugh that the drawing tool that I’ve come to love is a sort of handmade fork! I’ve made many for this collection and they are so simple and inexpensive but all made by me to create exactly the right sized marks and the right sort of line. I’ve definitely got better at them. Weeks of testing many design structures and resulting rhythms left me with pages of patterns and the need to edit. Further weeks and I decided to test some screen printing on to fabric. Although I knew this collection was going to explore alternative surfaces I wanted it to work on fabric too. The weave of some of the fabrics was too dominant, and the scale of some of the patterns was less successful. Really valuable sampling!

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I’d contacted and discussed collaborations with choice companies relating to my ambitions for the collection and it was very exciting to sample on a range of substrates. I really wanted to embrace the ‘bespoke’ capacity that several manufacturers in Britain offer as a way to provide interior designers and architects for example, a choice for their clients. Choosing from off-the-shelf surfaces is not always exciting – there are exceptions! I wanted this to be a collection of pattern in anticipation of the product. Ten years ago I was a winner in the Formica ‘design a laminate’ competition and it felt good to be in discussions with a company with such a strong heritage for pattern. Surface View also demonstrate a contemporary approach to wallcoverings and surface pattern, enabling me to discuss my intentions for the collection and the concept of bespoke production and it being met by expertise and clarity. Having carried out several public art commissions over the years I’ve become used to discussing colour systems and file types, tweaking of production elements to manage the different industry requirements. It’s good to have that experience behind me.

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So here I am as Tent London is underway and I am extremely proud of the patterns that have made it to the final collection. There are repeat designs, small and larger scaled rhythms and placement patterns featured across the collection including a particular Tent London tote bag competition…. There are hand printed cushions ready for shop shelves or customers’ sofas and contemporary bespoke pattern for those wanting a graphic pattern rather than printed granite in their lives. The patterns can be licensed and collaborations can be discussed. Alongside all of this in order to fully convey the concept of the collection I’ve learned the skill of latch-hook rug making and committed many hours to mastering the skill of constructing pattern in yarn – not natural for me as a printer! I’ve sampled laser cutting and etching to varying degrees of success, I’ve made a dress for the show featuring ‘flow’ AND I’ve screen printed two limited editions of prints for launch day.

I’m interested to find out how it is received after so many solo months of nurturing, worrying and wondering. It’s time to let the pattern do the communicating…. do let me know what you think!

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pride in the pattern of Pride cutlery

Two years ago I produced a bespoke pattern design for David Mellor Design celebrating the ‘Chelsea‘ salad servers that Creative Director Corin Mellor, (David’s son) had designed. The pattern was screen printed on to tea towels, being a highly appropriate product for the cutlery, and they continue to sell very well through the David Mellor shops and their online store. I took inspiration from the Hathersage factory and the production methods used for the making of the cutlery pieces. I like the fact that Corin sees and appreciates the relevance of the design to his company. Although I can create pattern for pattern’s sake, I am really interested in pattern that belongs to particular brands, to communicate a belonging, of distinctiveness.

This summer I was delighted to be contacted again by Corin as the buying team were keen to add a new pattern. Starting any new commission is exciting as the conversations about the intentions of the artwork, the concepts that need building on, the production methods, colour and material choices, expectations and of course… deadlines!

With all of that taken care of I received a beautiful box of cutlery to draw from. Corin had decided he wanted to celebrate his father’s first cutlery, Pride, designed in 1953. It is so elegant, beautiful to hold, and a joy to draw from let alone to eat from! I worked the same way I had done before, developing sketches and informal compositions, working up motifs and rhythms in a sketchbook first before generating final drawings and paper cut outs to scan to digital artwork.

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I work across a number of software packages depending on what is required, and always bearing in mind the final artwork requirements for production. It matters right from the beginning whether the production method is traditional printing or digital as I will design accordingly, limiting numbers of colours in the design if required, and using colour in the most appropriate way. This summer with several design projects on the go I’ve worked with Pantone references, RAL, NCS, pigment ink swatches and CMYK values. For this project we used British Standard colour relating it to other products that are stocked by David Mellor Design but I had to convert it to modern day language!

Having completed a few different designs I sent them through to Corin and his buying team and was of course really pleased when they got back to me with the same choice as me. I’ve learned never to send anything I’m not quite happy with or proud of, as that will be the one the buyer picks! Sampling and production were the next steps as well as designing the new swing tag to suit both the “Chelsea’ and the Pride tea towels. I screen print these in my studio on to beautiful G.F. Smith paper.

I’ve worked with the same fabulous British company to screen print textile products several times before and it’s always a delight to take a further project to production with them. They understand that it’s not that I’m fussy, but rather ‘particular’ about details, and we work together well. Signing off proofs, forwarding woven designer logo tags to be sewn in and waiting for the order delivery sees the weeks go past, and very soon there will be two patterns of cutlery.

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I’m a cutlery fan any day of the week, and this really has been a fabulous commission to work on. To create a pattern for a client where the design relates to the product it is destined for, and its job is to visually communicate the heritage, culture and ethos of the company is a very fine challenge to take on. Proud of Pride!

Keep an eye out for ‘Pride’ in the David Mellor shops next month…

spinning plates in the portfolio

It’s the holiday season but that’s a tricky thing when it comes to being freelance. Yes I have leave from being an academic at this time of year but the design jobs seem to know when it might be good to take a holiday, then the projects pile up, each with a deadline that results in juggling. I’ve made lists of lists, with schedules and then more lists. Each task gets ticked off, only to be joined by a further task, only to discover that some of the industry does take a holiday and instigate factory shutdowns – good on them! I like their style…

I’m not complaining, it’s just always the way of things, and I actually like times like this. This is the portfolio career that I wanted and imagined. Over the last two weeks I’ve lost count of the number of designs I’ve completed, the different colourways, the scale testing, the rhythms, repeats and patterns I’ve honed. In each project the client has been very different, with highly specialised requirements, and again, that’s really exciting.

Alongside all of this I am also preparing to launch my ‘construct’ collection, and as I can’t share the other design projects yet I thought I’d share one of the images I’ve prepared for the press release. The project has been months in the making, and has been growing in so many exciting directions I’m really looking forward to setting up my stand at Tent London in September. If you think you might visit the show as a trade visitor don’t forget to register for a ticket: http://www.tentlondon.co.uk/trade-registration

Do check back and see more of the collection

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construct – first glimpse…

I’ve spent many months working on a new pattern collection and will be launching it at Tent London at London Design Festival this September. I’ve kept any signs of the design development away from social media until now, but here’s a couple of the patterns from the ‘construct’ collection. I shall write more about the ideas behind the collection in due course.

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redesigning the ‘brand’ self

I’ve been out in the ‘real world’ so to speak for nearly twenty years, and while I found that such a scary idea during my time at art college, having little idea of what I really wanted to do, now I realise it’s okay.  I look back and remember so many exciting things that I’ve been up to and so many great people I’ve worked with that I am grateful for living the portfolio career in art and design.

I made the choice to lead an academic career alongside my own practice and both really support each other. I am sharing and honest in my own learning experiences from industry working across art and design contexts. The students’ creative journeys also inspire the creative investigation in me. We talk of ‘branding’ and ‘professional identities’ in the Second year that I am currently leading in the Textile Design degree course at Birmingham City University, and consider how we and others see us and what we can control and what others interpret. I’m not a corporation or multinational company and yet the word ‘brand’ is commonly used for the self-employed too. Language used in promotional material as well as social media build a story, whether we like the tale or not. Does my design integrity come across? what about my inspiration? is the market level clear?…

I’ve been redesigning my website over the last few months. This is always an opportunity to ask myself more questions, and to reflect on where I’ve come from, where I’ve been and where I plan to go within the world of design, and specifically pattern. I’ve been excited by the process. I’ve chosen headings / page titles that more accurately reflect my current practice and edited substantial information relating to projects of years gone by. I’ve made it more image-based and updated text, again to reflect the shift in my design practice interests. With social media being a really key part of building a ‘brand’ these days this process has been happening as I go, but I’ve finally embraced instagram, having enjoyed Twitter over the last three years.

So, for all the bookbinding workshops I’ve led, the public consultation exercises I’ve participated in, the colours and materials I’ve sourced, the flowers I’ve drawn and the prints that I’ve pulled, this is where I’m at now…

katefarley.co.uk

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light and dark, total eclipse

With the eclipse taking place this week, and the process of archiving lots of my old work also underway I’ve been reminded of an artists book I made to celebrate the solar eclipse that took place in 1999 as well as the total lunar eclipse that took place not long after. ‘Totality’ was made as a photogram, a photographic process blocking out areas of the light from an enlarger, on to a piece of light-sensitive paper. I made drawings of the stages of the eclipses as diagrams on to acetate using a chino-graph pencil that sat on top of a Kentmere photographic paper because it was able to fold without tearing or splitting the coating. It’s a great paper.

The process of the making of the images was completely in line with the concept of the book, blocking out light and revealing light. Light was the subject and medium – I like that simplicity. I had to work in the bathroom of my flat in Camberwell in the middle of the night hoping that the neighbour wouldn’t turn a light on which would shine in to the room and ruin the exposure of each sheet of paper. To make an edition of these books it was a production line of carefully timed stages, as I had to fold the sheets of photographic paper when damp for the cleanest fold in to the concertina structure. This was a project of problem solving but I really enjoyed it. The lunar eclipse is on one side and the solar eclipse is on the other. The slipcase included a cut-out circle in order for the reader to create the image of an eclipse when taking the book from the case. The book is pocket sized, as if it is a useful guide.

I have uncovered the last remaining few so get in touch if you are interested in buying one, £20 each, let me know by email in the first instance: kate@katefarley.co.uk

Enjoy the eclipse on Friday – don’t stare at the sun! I’ll be using a pinhole in paper and hoping for a cloudless day…

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photographic memories and a bit of a political rant…

I’ve had rather a large sort through my creative archives in the last few days and I’ve been rediscovering drawings and designs from the last twenty years and more. I’ll share some of those finds another time. Amongst the formal sketchbook projects and portfolio sheets from art college days I found an old handmade notebook I used to record my photographic experiments and darkroom technical details / testing in. With it’s silver cover I chose to use, especially fitting with photographic techniques, I was reminded so distinctly of the days I spent in the dark room at Leeds College of Art and Design testing ways to create images and pattern – I could almost feel my Doc Martin boots on my feet!

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The book reminds me of the hours I ‘played’ with creative and technical processes, with no sense of employ-ability issues burning, and I can’t really remember many project deadlines or talk of Learning Outcomes but assume there must have been. Those hours helped me to work out what I wanted to do, what sort of design language I would develop, and how my designs fit in the real world. Even now I can look back to that book and see creative sparks being established that have continue with me and what focuses my practice today. I feel lucky.

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It’s having this time to experiment and nurture creative ideas that all students at all stages of education need to have access to in order to understand the possibilities of aesthetics, innovation and design. This can’t be rushed and won’t be replaced if lost. It’s not just the artists and designers that lose out, its everyone! Maybe politicians who lack the understanding and foresight to retain sufficient art and design in formal education ought to consider how their material worlds came to be. It certainly isn’t all about money, even if it is beautifully designed and printed money!

This isn’t meant to be a rant, but somehow this luxury of creative time I remember having shouldn’t be considered a luxury, it’s a necessity, and my small silver notebook reminds me of the importance of learning time. We all need things designed and made, from the fork you eat with, to the car you might drive, and wouldn’t it be good if those things could be the best they could possibly be, and beautiful too, given half the chance! It’s no surprise to me that brilliant artists and designers don’t wake up one day, fully formed and ready for the off… It would be like a politician having had no time to live and work in the real world before becoming an expert on how to run the country for the rest of us.

knowledge of books

I have taught hundreds of people how to make books. Folded, stitched, and even stuck books have been made under my guidance in school rooms, art college studios, village halls, hospital rehab. suites, commercial company meeting rooms, and at dining room tables, at the very least. Every time I teach a bookbinding workshop there is a sense of wonderment from the participants, a proud moment when they hold the completed book for the first time, and realise what they have made. It’s a good feeling being the facilitator of that experience. Books are one of those objects that carries so much potential; an object that can contain private thoughts, or public rule, but is portable and very cheap to make using very few tools. We bond with books.

I was first taught about Book Art by Les Bicknell of ‘bookness’ fame. He made a studio full of Norfolk kids studying textiles question our preconceived ideas of what a book can be, and I was unique in that group – I saw a future of work that I wanted to make. On my degree course I was taught more practical bookbinding skills, and eventually wrote a 12000 word dissertation on the subject, researching in key collections at the V&A and Manchester Met. as well as interviewing some leading figures of the genre. Books for me at that time fulfilled learning requirements on my design degree while becoming vessels to explore my ‘fine art’ ideas, and this eventually led me to study for the MA in Book Art at Camberwell College of Arts, London. I spent the year investigating a ‘sense of place’ of south London, driven to create a more personal map of my London in contrast to the A-Z map, exploring cinematic flip books, and architecturally inspired structures.

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There are tools and skills that are beneficial to know; I was taught by the old boys at London College of Printing, as it was then, how to stitch with curved needles, cover the boards, and press the blocks. More useful to me though was the challenging of how we ‘read’ the book form, how one can be directed by the designer to progress through both visual and structural narratives across pages and along folds. I’ve explored these ideas in many of my limited editions of books I made and exhibited between 1998 and 2008. I’m very proud of this body of work, and I know many people appreciated the pieces. I have work in the Tate collection, the British Library, Manchester Met. to name a few, as well as overseas in collection in America, France and Ireland and within the small world of artists books I became known for the structural book forms I created. Many of my books were inspired by journeys and places I experienced, or events and mindsets I found myself in. A broken elbow falling off a bicycle really did inspire ‘Bloom’ which I describe as the ‘measure of my healing’, as I challenged myself each week to cope with the physical tasks required of printing the book. I have always taken on and enjoyed the challenge of transforming a two-dimensional sheet of paper in to a three-dimensional book structure appropriate for its narrative.

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Sadly not many people make a living selling artists books. It frustrated me that I could sell a print for £80 but once I had folded and stitched it in to a complex structure I couldn’t sell it for £20. So strong is our association with art, that if it can be framed and put on a wall it had greater value. I also got fed up with the ‘I can see how she’s made it’ statements as visitors to shows photographed my work without the courtesy to ask, as if I was a learning resource centre, having paid for the pleasure myself. I see now an increase in awareness of book art and hope things have changed in these regards.

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I have continued to use the practical and conceptual skills in my public art commissions, with large-scale visual narratives explored as if pages held in my hand. The sequence of toilet doors in a central Colchester public convenience was just that, a story of passing time. My current design practice benefits from my bookbinding skills and visual communication knowledge, as well as my book art thinking in the design of my marketing material, and sample books. I also continue to produce hand printed and stitched notebooks featuring my patterns – Parterre is the latest.

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As I pack up my box of tricks ready to teach another fifty students the basics of books let’s hope some of that joy and creative potential is passed on to the next generation, for whatever context they want to think about books in.

Useful links:

http://www.tate.org.uk/research/library/artists-books
http://www.bookarts.uwe.ac.uk/about.htm
http://www.specialcollections.mmu.ac.uk/artists.php
http://www.katefarley.co.uk/gallery/bookworks2.htm

If you haven’t seen the new IKEA video about the book book, check it out: http://www.youtube.com/watch?v=MOXQo7nURs0